Privacy Policy

POPN Privacy Policy

Introduction

POPN respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how POPN collects, uses, discloses, and safeguards your information when you use the POPN mobile application and related services.

By using POPN, you agree to the practices described in this Privacy Policy.

Information We Collect

Information You Provide

We may collect:

  • Full name and username

  • Email address

  • Date of birth

  • Profile information including bio and profile photo

  • User Content including outfit videos, captions, comments, likes, and competition entries

  • Communications with POPN support

Information Collected Automatically

When you use POPN, we may automatically collect:

  • IP address

  • Device identifiers

  • Device type, operating system, and app version

  • Usage data including engagement metrics

  • Log files and diagnostic data

Special Category Data

POPN does not intentionally collect special category data. Users should not upload content revealing sensitive personal data such as health information, racial or ethnic origin, political opinions, or religious beliefs.

Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

Contractual Necessity

Processing necessary to provide the POPN service, including:

  • Account creation

  • Hosting and displaying uploaded content

  • Enabling likes and engagement

  • Administering competitions

Legitimate Interests

We process data where necessary for our legitimate interests, including:

  • Improving the App

  • Preventing fraud and abuse

  • Moderating content

  • Ensuring platform integrity

We balance these interests against your rights and freedoms.

Consent

We rely on consent for:

  • Marketing communications

  • Optional analytics or tracking technologies where required

You may withdraw consent at any time.

Legal Obligation

Where required to comply with UK law or regulatory requirements.

How We Use Your Data

We use personal data to:

  • Provide and operate the POPN App

  • Display uploaded content to other users

  • Rank and personalise content feeds

  • Administer weekly competitions

  • Respond to support queries

  • Detect suspicious or fraudulent behaviour

  • Enforce our Terms and Community Guidelines

Sharing Your Data

We may share personal data with:

  • Cloud hosting providers

  • Analytics providers

  • Payment or prize fulfilment partners

  • Professional advisers

  • Law enforcement where legally required

All processors act under written contracts compliant with UK GDPR.

We do not sell personal data.

International Transfers

If personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as:

  • UK International Data Transfer Agreement

  • Adequacy regulations

  • Standard contractual clauses where appropriate

Data Retention

We retain personal data only for as long as necessary to:

  • Provide the service

  • Resolve disputes

  • Enforce agreements

  • Comply with legal obligations

User accounts may be deleted upon request. Certain data may be retained where legally required.

Your Rights Under UK GDPR

You have the following rights:

  • Right of access

  • Right to rectification

  • Right to erasure

  • Right to restrict processing

  • Right to object

  • Right to data portability

  • Rights relating to automated decision making

To exercise your rights, contact: [Insert Email Address]

You also have the right to lodge a complaint with the Information Commissioner’s Office.

Automated Decision Making

POPN may use automated systems to:

  • Rank content

  • Detect spam or fraudulent voting behaviour

These systems do not produce legal or similarly significant effects.

Security

We implement appropriate technical and organisational measures to safeguard personal data, including access controls and encryption where appropriate.

However, no system can be guaranteed fully secure.

Children

POPN is not intended for children under 13.
For users aged under 18, parental or guardian consent may be required.

If we become aware that we have collected data from a child without appropriate consent, we will take steps to delete it.

Marketing Communications

Where we send electronic marketing communications, we will do so in accordance with UK law. You may opt out at any time via in app settings or unsubscribe links.

Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated within the App.

Continued use of POPN constitutes acceptance of the revised policy.

POPN mobile applications

Camera Permission (Why we use it)

Camera access is used to let you record videos and take photos directly inside the app.

We only use the camera when you actively choose to create content (for example: recording a video for a new post). The app does not access the camera in the background.

What data is collected

When you use the camera feature, the app may create media files (photos, videos) that you choose to save or upload. We do not collect camera frames or images unless you explicitly record or take media and choose to upload or share it.

How the data is used

Captured media is used to:

  • Create and publish your posts inside the app

  • Show previews before you confirm sharing or uploading

  • Store the content you decide to keep in your account (if applicable)

Sharing / Uploading

If you choose to upload your recorded media, it will be sent securely to our servers and/or our media processing provider to enable streaming and playback. We do not sell your camera media.

Your choices

You can use the app without granting camera permission (except for features that require recording).

You can revoke camera permission anytime from your device settings.

Security

We use reasonable security measures to protect uploaded media and related account data.

POPN Community Guidelines

These Community Guidelines define the standards expected of all POPN users. POPN is a fashion discovery platform built around creativity, visibility, and respectful interaction.

Failure to follow these guidelines may result in content removal, account suspension, or permanent ban.

Respect and Safety

Users must:

  • Treat others respectfully

  • Avoid harassment, bullying, or intimidation

  • Avoid hate speech or discriminatory behavior

  • Avoid threats or incitement to violence

POPN has zero tolerance for abusive conduct.

Authentic Fashion Content

POPN is designed for sharing outfit and style content. Users should:

  • Post original content that they have rights to use

  • Avoid misleading or deceptive practices

  • Avoid impersonation of other individuals or brands

Prohibited Content

The following is not permitted:

  • Nudity or sexually explicit content

  • Graphic violence or self harm content

  • Illegal activities

  • Copyright infringement

  • Spam or coordinated inauthentic behavior

  • Fraudulent engagement practices such as artificial vote manipulation

Intellectual Property

Only upload content you own or have permission to use. Repeated copyright violations may result in account termination.

Competition Integrity

For weekly competitions:

  • Do not use bots or automated systems to inflate votes

  • Do not engage in coordinated manipulation

  • Respect fair participation rules

POPN reserves the right to audit voting behavior and disqualify participants.

Privacy of Others

Do not share private information about others without consent, including:

  • Addresses

  • Contact details

  • Financial information

  • Private communications

Reporting and Enforcement

Users may report violations through in app reporting tools. POPN may remove content or suspend accounts at its discretion.

Enforcement decisions are final.

Platform Integrity

Do not attempt to:

  • Reverse engineer the App

  • Exploit technical vulnerabilities

  • Interfere with service performance

  • Circumvent account restrictions

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